New research finds marketers are undervaluing creative’s contribution to sales lift by a factor of two, and have been every year since 2020. For radio, the finding is both a vindication and a sales ...

A radio campaign ad attacking an incumbent state representative is being funded by a PAC founded by a close political ally of Birmingham Mayor Randall Woodfin. The one-minute ad assails State Rep.

The world-famous Budweiser Clydesdales are coming to El Paso the week of April 20 to help celebrate 150 years of Budweiser and a milestone for The Tap Bar & Restaurant. The Budweiser Clydesdales have ...

He's been nestled in the Tri-State region that includes Cape Girardeau, Mo.; Paducah, Ky.; and communities in Illinois since ...

Advertising research firm Emarketer projects that Meta will surpass Google in net ad revenue this year, reaching over $243.46 billion, edging past Google’s $239.54 billion. The research firm’s ...

SiriusXM Media has secured a partnership that puts it at the center of YouTube’s audio advertising business. The companies announced an agreement making SiriusXM Media the exclusive US advertising ...