Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

For many amateur golfers, a custom fitting session is seen as the ultimate solution to their equipment woes. An occasion to massively look forward to, it's an opportunity to walk into a ...

When I decided I was going to get back into golf, I wanted to be strategic. I knew enough to start a plan. I knew I’d need new golf clubs, and everyone had opinions for what might match a 20-plus ...

I'm sitting in a cozy, charcoal-colored chair at TaylorMade's Performance Lab in San Ramon, California, and Nick Petralia, master club-fitter, is meticulously fitting a motion sensor around each of my ...