Campa Cola vs Coca-Cola, PepsiCo: The Indian soft drink market is witnessing a major battle between global giants Coca-Cola and PepsiCo and Mukesh Ambani’s Campa Cola, as these companies have ...

The bottled water market in India is poised for robust growth, projected to achieve a compound annual growth rate (CAGR) of 6.4% from 2021 to 2027. This growth is driven by escalating concerns over ...

From Salesforce Marketing Cloud to Sprinklr, we explore the top global MarTech products that are making waves internationally ...

This degree seeks to develop graduates with a global mind-set that have the necessary business and cultural skills to work in a global marketplace. All organisations are now operating in a competitive ...

It is traditional when writing a column about marketing to write about something. Anything. A company did something new that was especially successful. Or something dumb likely to blow up in its face ...

Fans will be soda-lighted. Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola ...