WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival Publicis (PUBGY), Financial Times’ Daniel Thomas reports.

Among brand marketers, Coca-Cola has led the way in a space that saw a surge in attention and investment following OpenAI’s debut of ChatGPT in late 2022. But the beverage giant’s early moves actually ...

It’s a bird, it’s a plane, it’s... Coke products at the Costco food court. It’s true, Coca-Cola products are returning to Costco food courts following a January announcement of their return by summer ...

There are some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals. Video has become a dominant format for online engagement ...

Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged food areas. PepsiCo's languishing stock is attractively priced ...