The new campaign is basically “Share a Coke”+. The extras aren’t needed. For the first time in over a decade, Coca-Cola is ...

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival Publicis (PUBGY), Financial Times’ Daniel Thomas reports.

So, let's dive in! A wordmark (or logotype) logo consists solely of a business's name rendered in a unique typographic style. For example, Google, Disney, Microsoft, and Coca-Cola are classic and ...

Among brand marketers, Coca-Cola has led the way in a space that saw a surge in attention and investment following OpenAI’s debut of ChatGPT in late 2022. But the beverage giant’s early moves actually ...

It’s a bird, it’s a plane, it’s... Coke products at the Costco food court. It’s true, Coca-Cola products are returning to Costco food courts following a January announcement of their return by summer ...

There are some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals. Video has become a dominant format for online engagement ...

Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged food areas. PepsiCo's languishing stock is attractively priced ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

With operations across 14 states and Washington, D.C., Coca-Cola Consolidated understands it takes working together with its communities, customers and consumers to be successful in the competitive ...

This move aims to streamline travel by reducing connection times and improving service consistency. The collaboration leverages Air France-KLM’s gateways in Johannesburg and Cape Town. "Air ...

New Delhi: Kandhari Global Beverages Pvt. Ltd, among Coca-Cola India’s oldest franchise bottlers, is looking forward to expanding overseas as well as listing its shares on stock exchanges—if ...