Reactive marketing has become a big trend that can gain exposure while playing well with fans of a brand. And Coors Light was quick to spot an opportunity when Los Angeles Angels pitcher Shohei Ohtani ...
A characteristically epic swing from Shohei Ohtani on Aug. 26 turned out to be marketing gold for Coors Light, as it broke some signage the brewer was using at a baseball game in New York—and ...
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