Discover how Google ads for low budget accounts can still deliver value and learn about budget allocation for best results.

In its final proposed remedy filing in the Google antitrust case, the Department of Justice reiterated that Google should ...

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

Google is pushing back against other major technology companies’ efforts to put the responsibility of age verification on the ...

R/GA has completed its buyout from advertising holding company IPG, to once again be an independent company. After 23 years as part of advertising and marketing services holding company IPG, creative ...

Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum ...

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a ...

Learn how to optimize Google Ads with Performance Max and enhance your advertising strategy for better results.

Tech giant Amazon (AMZN) has become a major player in online advertising because many businesses pay to promote their products through ads on ...

The segments are generated not by Google, but by DV360 customers who upload them to the system, where others can use them to target ads at specific audiences. The data—first obtained by the ...

Learn all about Google Ads' image assets for search campaigns, which helps advertisers boost CTRs and stand out with responsive search ads.

A YouTube Premium subscription takes care of that, but ad blockers do exist. Google seems to have gotten the message—a cheaper streaming subscription is on the way that drops YouTube Music from ...