Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

Google LLC has agreed to pay $100 million to settle a class-action lawsuit that was filed in 2011 by customers of its AdWords ...

There have been two major shifts in key performance metrics in the Google Ads platform since the middle of January especially on brand campaigns. The wider paid media industry is picking up on these ...

Search Engine Land is your premier source for Google Ads news, strategies, and in-depth content. You’ll find a variety of up-to-date and authoritative resources, including the latest news ...