Soft goth is making its way back into the mainstream. Think: greige to dark berry lips, cool-toned contours, and an ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While we get the whole spring beauty trend of light, floral ...

This trend tones down the drama of classic goth makeup, creating a modern, wearable look that balances edge with elegance.

The contemporary goth aesthetic has been going strong for decades, and goth makeup has especially piqued the interest of a new generation on TikTok recently. Today’s goth culture draws inspiration ...

Before you start your makeup, make sure your skin is adequately hydrated. “When you’re using a heavier makeup look, it’s really important to prep your skin with as much moisture as possible,” Ramzy ...

Celebrity pouts were dark and mysterious at last night's Met Ball with gothic-looking pouts in vampy lipstick shades Dark lip colours in deep burgundy and plum shades made for a bold new beauty trend ...

Lipstick is more than just makeup—it’s a statement of confidence, personality, and style. For women with dark or deeper ...