Netflix, Happy Gilmore
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Netflix Junkie on MSN'Happy Gilmore 2' Behind the Scenes Victory: How Adam Sandler’s Netflix Flick Mastered the Marketing TacticsMonths before the first trailer of the sequel dropped, Happy Gilmore 2's marketing stood on business, having the film's star, Christopher McDonald, appear in character as the cocky golfer Shooter McGavin at the WM Phoenix Open golf tournament.
Happy Gilmore 2 brings back plenty of beloved characters and some funny antics, but this golf comedy film is still no hole-in-one.
The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a personalized “Happy” playlist.
Nearly 30 years after Adam Sandler winked at product tie-ins by plugging Subway in Happy Gilmore, ("Talk about a hole in one!"), Netflix is bringing the sandwich chain back for the sequel.