Heineken's brand awareness index stands at 87% amongst beer drinkers in Vietnam. Although well-known and believed to be of superior quality, Heineken is in fierce competition with other beer brands in ...

When you think of Heineken, the first thing that comes to mind is probably a cold, refreshing beer. But this global brewing ...

Iconic beer brand Heineken has unveiled this year’s Uefa Champions League (UCL) campaign in Kenya, promising exciting ...

Goal of the Day, presented by Heineken, is voted for by the fans on every night of UEFA Champions League action – keep track of them all right here.

China-based Jingdong becomes the prestigious UEFA Champions League soccer competition’s official e-commerce innovation partner.

Global beer brand Heineken has unveiled this year’s Uefa Champions League (UCL) campaign in Kenya, promising exciting and memorable experiences for football fans and consumers alike ...

In the data age, the challenge for marketers is finding the balance between big data scale and precision relevance, according to Anuraag Trikha, global brand director at The Heineken Company. “The ...