Ford executives discuss scrapping production of the F-150 Lightning EV pickup truck due to low demand amid recall woes.
Previously likened by executives to the Model T for how revolutionary the truck was expected to be, the Lightning has missed ...
Ford is considering ending the F-150 Lightning program after weak sales and mounting losses. Only 23,034 units were sold through September 2025, far below original projections, despite being the ...
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Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...
All told, Ford has reportedly lost about $13 billion on EVs since 2023, which, even in the business world, is a lot of money.
Ford is reportedly considering ending production of its F-150 Lightning electric pickup after weak demand and $13 billion in EV losses since 2023. ・The potential move marks a broader retreat from ...