As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence, ...

Here’s how to know when a long-term collaboration is most effective and how to nurture a strong relationship. When To Invest In A Long-Term Influencer Partnership If your goal is to create a ...

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

An influencer who had a run-in with the world’s most venomous creature while on holiday in the tropics is lucky to have ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

There are 12 aspects to consider when evaluating the price of an influencer collaboration. 1. Content Category Influencers in niche, high-demand industries charge higher rates, while those in ...