It’s about Coca-Cola. But it’s ... within when it comes to their international structure to appreciate just how good Coke is. Anyone who has spent time in local affiliates or global HQ can tell you ...

As the winner of the U.S. Market Street Challenge, AC-CCSWB will represent North America in the Candler Cup, Coca-Cola’s international bottler competition. This year, CCSWB has also been ...

During it all, Pratik Thakar has been leading the way as the global vice president and head of generative AI for The Coca-Cola Company. The following Q&A draws from a larger conversation that occurred ...

Coca-Cola Co.’s business in Europe was one of the unidentified targets of European Union antitrust raids earlier this month, according to people familiar with the probe.

From Salesforce Marketing Cloud to Sprinklr, we explore the top global MarTech products that are making waves internationally ...

Campa Cola, in the United Arab Emirates, marking the brand's first foray into the global market dominated by U.S. beverage giants PepsiCo and Coca-Cola . World at Workcategory· February 18 ...

The PepsiCo bottler is facing competitive pressures from Campa Cola’s aggressive pricing, Coca-Cola’s India restructuring, and softening urban demand. But with a capex push, international ...

This means that market segmentation, dividing an audience into ... As I explained about how Coca-Cola failed to engage viewers with their AI holiday campaign, none of the AI-generated holiday ...