Billionaire superstar and business woman, Rihanna, recently signed Shelomi Sanders, the daughter of Deion Sanders, to a name, ...

Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's ...

Michigan State's Tom Izzo is refusing to cave to the modern ways of recruiting, namely NIL. So far, it's been panning out.

Seventeen-year-old infielder Ethan Holliday of Stillwater High School has signed with Adidas as its first baseball NIL ...

Projected No. 1 MLB draft pick Ethan Holliday becomes first high school baseball player to partner with adidas.

Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s stable of ...

The friendly exchange between the former NFL stars is proof how he and Michael Vick can leverage their star power to attract NIL money.

Smith finished his freshman campaign with 76 catches, 1315 yards and 15 touchdowns. He also added a rushing score, so the ...

An Aurora activist who helps run an overdose prevention group was elected to the state House by a vacancy committee Wednesday night.

Team meeting with Ryan Day after Ohio State lost to Michigan galvanized the Buckeyes for their college football championship ...

How the Ohio State Buckeyes are the prime example of an NIL-era powerhouse after winning the College Football National ...

Ahead of winning the CFP National Championship, Ohio State’s NIL collectives “spent as much as” $20M ... DE Jack Sawyer and OT Donovan Jackson -- and “strategically poach some.” The program “simply ...