With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

The platform delivers creative ideation and generation at scale, with insights drawn from 100,000+ market-tested ads, said Anna Zdorenko, CEO of INCYMO.AI, in an interview with GamesBeat.

Similarly, JCDecaux’s global creative benchmarking study found that 70% of outdoor ads fail to move the needle, reinforcing the need for better creative execution. This isn’t just money down ...

By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 57 min ago By Ad Age Studio 30 - 3 hours 33 min ago By Tim Nudd - 5 hours ago By Gillian Follett - 5 hours 5 min ...

Adman Santosh Padhi (Paddy) has launched his independent advertising agency “Into Creative.” Paddy the founder, will be the CCO and Chairman while Ayesha Ghosh will be the CEO and Co-founder ...

Legendary composer Ilaiyaraaja honored the late actor-director Manoj Bharathiraja by lighting a Moksha Deepam at Sri Ramana Maharishi Ashram. This ritual holds deep spiritual significance in Hindu ...

At the heart of the project is a hero ad titled ‘First Breath’, which captures a newborn baby’s first moments and imagines their future life. It’s narrated by Sean Bean, the voice of O2 ...

McDonald’s has unveiled a series of outdoor ads that puts the focus on its breakfast ... back any notable logos or branding from the creative. To coincide with the posters, there will also ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by asking buyers for parameters for ...

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway—can leave a lasting impression that digital ads simply can’t ...

Obviously the more widespread an ad blocker is, the better. John Corpuz flip-flopped between computer science and creative writing courses in school. As a contributor to Tom's Guide he's found a ...