A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

This was originally published in the Artificial Intelligencer newsletter, which is issued every Wednesday. Sign up here to ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you. If you’re running Performance Max, or planning to launch a ...

Alphabet's price-to-earnings ratio of 29.8 and forward P/E of 27.3 are exceptionally reasonable considering that Alphabet is ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

Google will add its artificial intelligence-powered assistant Gemini into Google Maps, making it possible for drivers to get ...

Macaulay Culkin returns as Kevin McCallister in a heartwarming “Home Alone"-themed ad, reuniting with Old Man Marley’s ...

If your queue skews toward ancient history one week and astrophysics the next, MagellanTV makes that easy without bouncing ...

GOOGL's AI-powered Search and YouTube dominance fuel growth, while SNAP battles user retention and mounting competition risks ...