But switching logo designs out willy-nilly can ruin the chance of building a legacy—regardless of how well-designed the new logo might be.

A logo spotted at the Superman: Legacy table read has sparked speculation over whether James Gunn's upcoming movie is taking inspiration from DC Comics' Kingdom Come storyline.

The logo looks beyond Cold War idea of East and West, North and South, one region opposing another. We want to transcend cultural identifiers that would in turn bring this very ideas to the new Mark." ...

The city of Lompoc is kicking off its 135th birthday celebration this year with the unveiling of a special birthday logo inspired by designs from local high school students.

Those designs will be reviewed by a panel of local graphics and marketing professionals. A selection of final logos will go to the community for a vote, but the council will make the final decision.

A logo spotted at the Superman: Legacy table read has sparked speculation over whether James Gunn's upcoming movie is taking inspiration from DC Comics' Kingdom Come storyline. More like this New ...