Ultimately, and maybe most importantly, it all adds up to more convenience, utility and value for the consumer—which is ...

Accruing hotel loyalty points is easy to do, whether you’re a frequent traveler or use hotel-branded credit cards. But when ...

Loyalty rewards programs, which have been around since the 1700s, have changed dramatically in recent years thanks to innovations in technology and the emergence of e-commerce. But not all of those ...

Written by Carter Razink, Co-founder at Spree. For decades, loyalty programs have been built around a straightforward premise ...

Is your loyalty program keeping up with consumer expectations? For many brands, the answer is no. Even when acquisition numbers climb, there's no guarantee your new members will remain engaged in your ...