The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...

From Salesforce Marketing Cloud to Sprinklr, we explore the top global MarTech products that are making waves internationally ...

The IAB's "State of Data 2025" study confirms that Artificial Intelligence is not just a passing trend, but a key piece ...

Right now, YouTube marketing has become even more important ... As I explained about how Coca-Cola failed to engage viewers with their AI holiday campaign, none of the AI-generated holiday ads ...

Some companies have eroded designations like CMO and some have replaced them with chief growth officer (Coca Cola ... consumer segmentation are key elements of marketing. There's a different ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Rachit Mishra, DGM & Head of Brand Marketing & Communications at CJ Darcl Logistics, writes that brands embracing the agentic AI shift—leveraging hyper-personalised interactions and AI-driven ...

That’s the future we’re building,” said Burley Kawasaki, global VP of product marketing and strategy ... Banco G&T Continental, Coca-Cola Bottling Company United, OTP Bank, and NAMU Travel ...