Structure follows strategy. Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's traditional org chart may ...

Running an organization with a single brand identity vis-a-vis one with multiple brand identities are two completely ...

Build a content plan that streamlines workflow, aligns with goals, and drives results. Grab your free template and start ...

Better-performing marketing teams are 19% more likely ... The data point that stands out most sharply relates to organizational structure. An overwhelming 97% of successful marketers cite cross ...

The Harris County Houston Sports Authority has added multiple new leaders to its team. HCHSA hired a new COO, promoted one of ...

So often these days, more and more companies are attempting to become "marketing focused/led" rather than sales or financially driven. Most organizations, large and small, are taking their cues from ...

Just like no two people are the same, no two companies are identical. While you may find similar organizations within the ...

A remote PR team comes with its challenges as you build, but there are solutions you can incorporate to lay a strong ...

Alex Dos Diaz / Investopedia Multilevel marketing is a business model where ... one in 13 American adults has participated in an MLM organization at some point in their lives.

In the management of the company's operations, the company will continue to innovate organizational structure, and will undertake a more systematic and professional restructuring in four key areas: ...

Jen Salke is exiting Amazon MGM Studios and moving to a production deal, Prime Video & Amazon MGM Studios head Mike Hopkins ...

A fragmented customer experience is frustrating and costs your business real money. The Fast Company Impact Council is an ...