A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.

The Modigliani-Miller theorem states that a company’s capital structure doesn’t affect its value in perfect markets. While ...

Oliver Eardley, principal marketing consultant at Add People, explores how law firms can improve the performance of their websites – and the essential elements that are often missing.

Just like no two people are the same, no two companies are identical. While you may find similar organizations within the ...

The United States appears to be following a new "global exit policy" of quitting international organizations and obligations, not only creating widespread uncertainty and displeasure among ...

This organisational change comes less than five years after Happiest Minds founder Ashok Soota expressed hesitance in adopting a CEO structure ... digital services. “Organizations that are ...

The general meeting of shareholders is the supreme corporate body of UBS. All shareholders registered with voting rights are invited to general meetings of shareholders. Chairman and Board of ...

Under this new leadership structure, the Company’s Chief Development Officer, Chief Marketing Officer ... process of aligning and streamlining our organizational structure and management ...

Here’s why. When an organization’s structure does not align with its strategy, leaders are forced to work against the grain. Imagine a company whose strategic focus is innovation but whose ...

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...

Reading and writing are so intertwined that instruction in one is bound to benefit the other. Here, Dana Robertson, an associate professor of reading and literacy education at Virginia Tech ...

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...