McDonald's Turns Heads With Surprising New Menu Item originally appeared on Parade. McDonald's has always found a way to ...

Handheld menu items featuring chicken strips are seeing an uptick in introductions across foodservice menus. Yum! Brands subsidiary Taco Bell has built off the launch of its chicken nuggets with a ...

Either way, nothing is more irresistible than crispy chicken, and Taco Bell is determined to make its version the best on the ...

Mike Haracz, who was the manager of culinary innovation for the US menu for four years, has shared his best hacks and tips ...

If McDonald’s ever doubted it needed to bring back the Snack Wrap, consider this: Nine years after the fast-food powerhouse ...

Popeyes launches Chicken Wraps with hand-breaded chicken and three bold flavours, plus blueberry lemonade and teas.

If McDonald’s ever doubted it needed to bring back the Snack Wrap, consider this: Nine years after the fast-food powerhouse ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.