Meghan Markle was "desperate" to reveal her new brand's name to replace American Riviera Orchard, a royal expert has said. Speaking to Express.co.uk, royal expert Richard Fitzwilliams suggested Meghan could have felt rushed to share the new brand name As Ever so that it could coincide with the launch of new Netflix series next month.

Meghan Markle has announced a new partnership with Netflix just two weeks before her lifestyle series is set to be released on the streaming platform. The Duchess of Sussex has unveiled her new brand 'As Ever' as the successor to American Riviera Orchard.