I am not religious at all, but I like philosophy and science fiction, and fiction. I like these ideas in which we all try to explain with metaphors and with numbers how the universe works. And I think ...

Yet the power of language is often underestimated. Specifically, the immense, mind-changing force of metaphor. Brands should take note. Let’s have a look at some evidence. In 2011, Paul Thibodeau and ...