Number Puzzle’ is No. 1 on the Apple App Store, ‘Rolling Twins: Music Ball Rush’ led on the Google Play Store, and ‘yahoo.com ...

According to Pixalate’s research into invalid traffic (IVT, including ad fraud) in programmatic advertising in key North ...

According to Pixalate's research into invalid traffic (IVT), including ad fraud, in programmatic advertising across key APAC countries-Japan, Singapore, and India-Japan had the lowest IVT rate (13%) ...

Here's a selection of popular paid Android apps with a free alternative you can try right now. The freebies often outperform ...

Meta has launched new updates to help app advertisers optimise for higher-spending users instead of driving installs or ...

Here is a close look at AppLovin stock, including where the shares of the tech company could be headed through the rest of ...

Meta is aligning its ad measurement models closely with Mobile Measurement Partners (MMPs) such as Adjust, Airbridge, ...

Food delivery apps are now an everyday utility for millions of consumers worldwide. The category surged during the pandemic, ...

In a small office in eastern France, a team of three founders is quietly building what could be the next big disruption in ...

As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

Reaching Gen Z has become one of marketing’s hardest challenges and Bauer believes Discord’s early success offers a clue why.