He will remain in his position until a successor is chosen.During his tenure, Zeitz has boosted Harley’s profit but has seen sales of the bikes continue to decline. The company last year sold 151,000 motorcycles worldwide,

Harley-Davidson CEO Jochen Zeitz is retiring after five years with the Milwaukee-based motorcycle manufacturer. Zeitz will stay on with Harley until the board of directors finds his replacement,

Harley in February forecast 2025 profit and motorcycle revenue to be flat to down 5% as consumers temper big-ticket purchases.