The league re-launch is accompanied by a multi-year partnership agreement with the National Basketball Players Association (NBPA) which will allow the league to work directly with NBA players to ...

The NBA 2K League has relaunched with a new vision, blending basketball, gaming, and pop culture. Launched November 3, 2025, ...

NBA Take-Two Media (NBAT2), the next chapter in the long-standing partnership between the National Basketball Association (NBA) and Take-Two Interactive Software (NASDAQ: TTWO), today announced the ...

We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the basketball series. NBA 2K26 Season 2 will add iconic songs from previous 2K ...

NBA content creator and Chicago native Kenny Beecham started his career doing play-along NBA 2K content on his YouTube ...

Welcome back, RotoBallers! After a full night of Emirates NBA Cup action on Friday, the Association heads into the weekend ...

In last season’s Emirates NBA Cup, three teams finished Group Play with 3-1 records (Boston, Orlando and Detroit), but it was ...

Onsi Saleh's basketball fandom might be the least quirky element of his unlikely path from the 'City of Champions' to the ...

This is the deepest, most talented, least-selfish team LaMelo Ball has ever led, and it’s showing. For the first time he’s ...

Some familiar faces will be suiting up for different squads this season, and several teams have loaded up via the transfer ...

Sports video games took a turn for the better in the new millennium, becoming an essential part of the culture in football, ...

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