Original Story: Nike is launching one of the most culturally loaded colorways in the LeBron 23 collection, the “Bubble Boy.” ...

It’s been an exciting year for Nike Basketball, with big storylines tied to signature shoes such as the Nike LeBron 23, as ...

The Air Jordan 4 Retro “Kansas City Chiefs” might be the most beautiful concept sneakers I’ve ever seen. It’s not because I’m a Kansas City fan, it’s because their aesthetic is undeniable. Chiefs team ...

A behind-the-scenes look at the exclusive Nike prototype that accompanied Eliud Kipchoge in his 17th-place finish at the 2025 ...

So far, it’s been a big success, according to Nike runners. Utah’s Caleb Olson wore a prototype of the Radical AirFlow ...

The Alphafly 3 is Nike’s top marathon racing shoe and has been around for nearly two years now. A “development” version that ...

Armed with the latest tech and a human coach, The Australian's tech editor learned what makes the difference in the pursuit ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

Nike dropped three "Eliud Kipchoge" colorways of its most popular running shoes for the 2025 New York City Marathon.

Behind Puma’s eye-grabbing prototypes lies a calculated strategy that’s pushing running shoe design into new territory ...

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Nike on Tuesday reported a surprise rise in first-quarter revenue and beat profit expectations as the storied sportswear brand’s turnaround effort gained traction despite weakness in China and tariffs ...