Nike dropped three "Eliud Kipchoge" colorways of its most popular running shoes for the 2025 New York City Marathon.

A gold trophy at center court and a crown beneath their feet: the Sacramento Kings will debut a bold custom floor Friday as they begin NBA Cup group play, part of the league’s mid-season tournament ...

When you think of Apple, you probably picture that sleek bitten apple. When McDonald’s comes to mind, it’s those golden arches. These logos are so burned into our brains that it’s almost ...

Revenues at the retail and licensing division of FC Barcelona — which charges fans £320 for a shirt with teenage star Lamine Yamal’s name in a limited edition font on the back — rose 55 per cent to ...

Lionel Scaloni and Argentina will look to defend their World Cup title, which they won at Qatar 2022. It was their third ...

Strict transfer spending rules that are linked to income are forcing English Premier League and European clubs to chase high ...

Collaborations come in many shapes and many colors. But just when you think you’ve seen it all, Nike pulls a fast one. For its next partnership, the Beaverton-based brand will team up with none other ...

Athlon Sports aims to feature only the best products and services. We may receive compensation for links to products and services on this website. A mashup of Nike Air Pegasus sneakers from the past, ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the natural movement of the human ankle and lower leg. Or, you can strap on ...

Nike has unveiled Project Amplify today, which is the brand's latest footwear innovation and designed to help athletes walk more effortlessly. According to Nike, Project Amplify is not just a sneaker ...

Nike is bringing in a new collaborator before the end of the year by partnering with clothing brand Aritzia. Yesterday, the collaborators confirmed their sneaker project on Instagram by teasing what ...