Eagles quarterback Jalen Hurts has been a Jordan athlete for a little over two years, but his relationship with the brand and ...

Nike's House of Innovation in New York City offers an immersive shopping experience, showcasing the future of Nike stores.

We went to the world's authority on color — right here in New Jersey — to determine the proper hue for the Scarlet Knights.

Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

NIKE Inc.’s NKE renewed focus on athlete-led storytelling reflects its effort to re-anchor the brand in authenticity and ...

Nike is one of the most famous brands in the world, instantly recognizable for its deep roots in and commitment to high performance sports, which they have long spun into leisurewear as well. As of ...

Former Memphis Grizzlies star Tony Allen was inducted into the 2025 Memphis Sports Hall of Fame. Allen joins fellow "Grit and Grind" era player Zach Randolph as a former Grizzly in the hall. The 2025 ...

New ‘neuroscience-based’ shoes have 22 foam nodes in each sole that Nike says will ‘reawaken the foot.’ New ‘neuroscience-based’ shoes have 22 foam nodes in each sole that Nike says will ‘reawaken the ...

TL;DR: Nike's Project Amplify is the world's first powered footwear system designed to enhance natural lower leg movement, providing athletes a "second set of calf muscles" for faster, easier running ...

Forward-looking: Nike aims to blend advanced technology with traditional fitness apparel and sportswear. Among the company's most intriguing innovations is a new piece of assistive technology designed ...

Created in partnership with the bionic footwear and apparel brand Dephy, the next-gen design is engineered to augment natural lower-leg and ankle movement, providing extra power for everyday exercise.

Don't miss out on our latest stories. Add PCMag as a preferred source on Google. Nike on Thursday unveiled Project Amplify, a new line of shoes that comes with a robotic system to help you walk and ...