I went to Nike's 6-floor innovation store in New York City, and it gives clues about the future of the sportswear giant

Nike's House of Innovation in New York City offers an immersive shopping experience, showcasing the future of Nike stores.
Front Office Sports on MSN

The Business of College Basketball’s Signature Courts

Signature floors are a creative—and increasingly expensive—corner of college sports. The post The Business of College ...

Devin Booker brings vintage Impala collection to his shoes with Nike Book 1 PE

Phoenix Suns star combo guard Devin Booker debuts Impala X Nike Book 1 PE shoes and is wearing them as he takes on the LA ...
Des Moines Register

5-star Iowa women’s basketball recruit shares look at official visit

Following one of Iowa women's basketball's most notable official visits, class of 2026 five-star recruit McKenna Woliczko showcased her experience in Iowa City alongside her parents over Labor Day ...
The Courier-Journal

Louisville women's basketball opener vs. UConn has a new location. Here's what to know

Louisville women's basketball now will open its 2025-26 season by playing UConn at the Naval Academy in Annapolis, Maryland, on Nov. 4, a source with direct knowledge of the plans for the game told ...