Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for ...

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

A new study reveals that chatbots and Google search engines gather information in surprisingly different ways. Read on to know more.

A new study shows AI search engines rely on less popular domains, expanding web diversity and challenging traditional SEO ...

Graphite reports that while AI-generated articles dominate online publishing, human-written content still outperforms in ...

As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and ...

SEOAgency.in, a performance-based search engine optimization and organic growth firm has declared 91% client retention rate ...

Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, survey finds.

Researchers have recently unearthed a fascinating trend in the realm of AI-powered search engines. These advanced tools, developed by leading tech companies, are found to rely more on “less popular” ...

AI search engines like GPT-4o and Gemini favor lesser-known sites over popular ones, citing low-traffic domains rarely seen in Google’s top 100 results.

Google may not have been India’s first search engine, but it changed the way Indians used the internet forever.