Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

How many times have you scrolled through social media today and spotted a gremlin-like plush dangling from someone’s bag? If the answer is "more than once," you’re not alone. Labubu is everywhere.

You might not understand the hype around Labubu, but it’s turned Wang Ning into one of China’s youngest billionaires; here's ...

Labubus are a global sensation — sparking long lines outside toy stores, selling out online within minutes, and listing for double or triple their original price on resale markets. Here's why.