Cybersecurity training is expensive and time-consuming and often considered a grudge purchase, so how to justify it?

Later, a leader in influencer marketing and social media management software, today announces the hiring of industry veteran, Ryan Bonnici, as Chief Marketing Officer. Twice named by Forbes as one of ...

A new survey of the healthcare C-Suite finds that different executives have different ideas on governance. And they’re not sure about ROI, either.

In the new modern digital era, legacy systems remain the backbone of many organizations, yet their maintenance incurs high costs. As technology advances, businesses must modernize applications to stay ...

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: ...

In the latest GamesBeat LIVE, Xsolla's Berkley Egenes talks about the future of game monetization and how DTC has changed the game.

OpenAI offers free ChatGPT Plus to college students just before finals week, escalating competition with Anthropic's Claude ...

Ever notice how some law firms seem to effortlessly maintain a constant stream of compelling content, always showing up in the right places at ...

Among the key findings: brand lift studies show +14.5% increases in purchase intent, +16.5% boosts in brand affinity, and +12% growth in favorability. Website visits surged by 51% in a campaign for an ...

Start treating your guest posts like any other marketing investment—measure the metrics, refine the strategy, and maximize ...

Close your eyes and pretend you are a brand marketer being tasked with building a best-in-class creator roster. With more ...