Cybersecurity training is expensive and time-consuming and often considered a grudge purchase, so how to justify it?

By providing advertisers with the objective, third-party incremental measurement available from Measured, premium video advertising can finally get the credit it deserves for delivering on brands ...

Prove the ROI forecast during the ad campaign. The second step is to measure, optimize and constantly report that the campaign is achieving your ROI goal. This will likely involve multiple ...

Later, a leader in influencer marketing and social media management software, today announces the hiring of industry veteran, Ryan Bonnici, as Chief Marketing Officer. Twice named by Forbes as one of ...

In terms of ROI measurement, the partnership's initiatives are grounded in HSBC's net promoter score (NPS), according to Shum, which assesses the likelihood of its customers recommending the bank ...

A new survey of the healthcare C-Suite finds that different executives have different ideas on governance. And they’re not sure about ROI, either.

In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, ...

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: ...

In the latest GamesBeat LIVE, Xsolla's Berkley Egenes talks about the future of game monetization and how DTC has changed the game.