One of the key challenges in L&D is the misconception that measurement, impact and ROI are interchangeable. While these concepts are interrelated, they serve distinct purposes: • Measurement ...

Cybersecurity training is expensive and time-consuming and often considered a grudge purchase, so how to justify it?

Ad measurement is messed up for a lot of reasons: complex customer journeys, an overreliance on last click, attribution windows that are too long or too short. But there’s another reason marketers ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

Those professionals working in thought leadership now have a number to show. Gone are the days that thought leadership's value must be been taken on faith.

Several studies released in the past two months present different perspectives on marketing accountability, measurements, and ROI. This week Lenskold Group and Marketing Profs add to the list with our ...

Healthcare lease accounting insights: How two organizations got compliant and stay audit-ready all year long Healthcare organizations (HCOs) often hold multiple leases such as those for real estate, ...

Discover Business Wire’s resources for measuring the performance and ROI of your news releases. Learn how to track and analyze your public relations and investor relations campaigns, optimize ...

A Public Relations Measurement and Evaluation expert, Philip Odiakose has advised Public Relations practitioners on the need to make Return on Objective (ROO) their priority, instead of the much ...