PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In a world obsessed with eternal youth, Sarah Jessica Parker is leading a quiet revolution. As a style icon known for setting ...

In honour of Taylor Swift's engagement and her fantastic style, we've rounded up the singers most stylish looks.

Taylor Swift is a global superstar with unparalleled musical talent, an impressive girl squad, and most importantly, ...

This Halloween, let your girl shine—not just in costume, but in character. Whether she’s ready to cast spells, rule a kingdom ...

Experts share fall 2025's top haircut and color trends — featuring mocha brunettes, blunt bobs, "cider lights," and more.

"All hair needs moisture, so a leave-in provides that while calming strands and making hair easier to shape and style," says ...

NEW YORK — Everything came up roses for Naomi Osaka in her U.S. Open first-round match. The two-time champion entered the ...

Powerfully purifying, yet deeply hydrating, pore-minimizing face masks clear congestion and draw out excess oils.

One of the fun facts about animals that look innocent, like the platypus, is their strange defense mechanisms. The heels of ...