TikTok trends go viral faster thanks to its algorithm, short-form videos, and creator tools that drive engagement and shape ...

Inaugural TikTok Awards nominees include Sombr, Katseye, Laufey, Alex Warren, and Ravyn Lenae who are nominated for Breakthrough Artist of the Year.

Fun-loving Nuneaton parents have become unexpected TikTok stars after their son shared a brilliant birthday video they sent ...

A TikTok video showing comedian Alan Carr declaring his love for Salisbury has gone viral, and it’s giving residents something to smile about.

The study found that TikTok’s technological affordances indirectly increase addiction by first increasing engagement. The more users engage, the more likely they are to lose track of time – a ...