Sky Q customers have the option over the Black Friday promotion period, too, of adding a multi-room receiver to their package for a discounted sum of just £7.50 a month. This only applies if a subscriber doesn’t already have a multiscreen set up.

It's often that you get something for nothing, but that's exactly what Sky is offering for the next few days. The telly company says that some customers can get a free upgrade this week, which will add 35 channels to their screens without paying a penny extra.

Sky has launched early Black Friday deals with a big discount on its Ultimate TV package. The bundle deal gives customers Sky’s Ultimate TV package plus Netflix and Discovery+ all for £22, which means the Sky channels themselves cost less than £15 a month once you discount the cost of the rival streaming services.