To perm or not to perm? The answer seems to be a resounding yes, judging by the men of all ages lining up to achieve the textured waves inspired by the likes of James Norton. An army of today’s top ...

Add articles to your saved list and come back to them any time. Perm pride is here. The permanent wave, better known as the perm, has returned from banishment to the fringes of fashion since the ’90s, ...

Tightly permed curls teased to the highest levels are a quintessential hairstyle of the ’80s. Straight hair and more natural-looking waves have reigned supreme for the past few decades, but typically ...

A once-mocked hairstyle now has a stranglehold on the heads of Gen Z men, taking over social media and barbershops worldwide. Boys, some aged just 12, report forking out as much as $100 (sometimes ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

If the defining hairstyle of the early aughts was the center-parted heartthrob look (i.e Devon Sawa and Leonardo Dicaprio circa Romeo and Juliet), the reigning style for many young men and boys in ...

Once it was worn by everyone, from Raquel Welch and Kelly McGillis to Diego Maradona. It seemed no one - footballers, film stars, rock stars - could escape the lure of the spiral perm in the late ...