Starbucks is making significant adjustments ... Niccol was brought on board last fall to address these concerns and revitalize sluggish sales. Featured image credit: Matthias Cooper via Pexels ...

Niccol, who was brought on board last fall to rejuvenate lagging ... brand's reputation as a hub for community interaction. Niccol is also trimming down Starbucks' menu and tweaking its ordering ...