Taking certain steps before an employee layoff or termination can protect a business from legal exposure. Over the past few ...

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

For the first time, the entire TransAmerica Trail—5,900-plus miles of off-road adventure—is now available on Street View.

The fast-casual burger chain, coming off a strong summer, unveiled new branding and a new color scheme, including its latest ...

In 2013, a local, family-owned company, with auto-body repair shops, and an artist partnered together to help rebuild ...

The social media era taught brands to cede some control of their IP. Generative AI is a new, more complicated test.

Graeter’s Ice Cream Co. is unveiling a brand new look Nov. 3 as it refreshes its packaging.

Meanwhile, across the NFC North, the Green Bay Packers went cold and suffered a stunning defeat. The Indianapolis Colts ' ...

Smashburger, the fast-casual restaurant company that popularized smashed burgers, today unveiled its latest brand campaign, reinforcing the brand’s commitment to great taste, variety, and value. “Our ...

It took executives at Cracker Barrel Old Country Store Inc. eight days to reverse their controversial decision to overhaul ...

Workplace 401(k) accounts have become critical to retirement security, and with good reason. The majority of private sector workers have access to these plans, which are easy to enroll in and come ...

Maryland football's recruiting efforts remain hot at St. Frances Academy after the Terps snagged their fourth commitment from the Baltimore powerhouse, as projected by IMS. Who's behind the surge? Who ...