One constant within the Transformersfranchise is the frequent toys given to Optimus Prime, as well as the many repaints of these action figures. Now, a retro-themed collectible is getting such a ...

An upcoming Transformers release from Hasbro showcases the development behind one of the newest action figures for Autobot ...

The phrase, “you either die a hero or live long enough to see yourself become the villain” comes to mind with Hasbro’s latest addition to its Transformers toy line, as longtime Autobot leader, Optimus ...

Go behind the scenes and collection the design process of Hasbro Transformers collectibles with the new Spotlight Optimus ...

Auto-converting Optimus Prime toy. Hasbro As toys become more and more complex, it isn't a surprise the Transformers toys would eventually turn into robots themselves. Hasbro began producing ...

Which Optimus Prime toy is best? Optimus Prime is one of the main characters from “Transformers”. As a member of the Autobots, these self-aware robots can configure themselves into various mechanical ...

A toy company has designed its own self-transforming Optimus Prime. Set to arrive in September, Jada Toys’ Transformers Optimus Prime Converting R/C toy is able to transform from a 12-inch-long truck ...

In a recent Hasbro online event, the company unveiled a new toy of Optimus Prime. The difference being that this particular toy can transform all on its own. However, what makes this toy special is ...

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, ...

Joshua Kristian McCoy is a freelance writer and film critic from the United States. He is a lifelong film buff, a voting member of the Georgia Film Critics Association, a tournament-winning Smash Bros ...

The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

This is a large toy full of surprises. Back when Hasbro revealed the existence of a self-transforming Optimus Prime toy from the original Transformers, many couldn’t believe their eyes. Well, it’s ...