The origins of the yellow sticker date back to Sainsbury's in 1993. Since then, the colour has become standard across major UK supermarket chains, becoming not just a sign of a bargain but a ...

Until now, supermarkets have stayed tight-lipped about why the reduced-price stickers are always bright yellow. But experts at digital marketing firm Add People say the choice is far from random ...

She said: "I decided to start doing yellow sticker shops because with the cost of living increasing so incredibly much I had to try and save as much money as possible especially being a mum to ...

13:02, 13 May 2025 Shoppers might spot a lot more yellow stickers as M&S tries to keep up with alleged stock issues (Image: John Keeble/Getty Images) ...

Shoppers may spot a lot more discount stickers on items in the M&S Foodhall as stock issues continue Comments What's On Andrew Nuttall U35 Lifestyle Writer 13:02, 13 May 2025Updated 13:02, 13 May ...

She added: "The yellow sticker ladies are out in full force!" The bargain hunter showed examples of some of the items on offer at her local M&S, adding: "Now is a good time to stock up your freezer.

She added: "The yellow sticker ladies are out in full force!" The shopper took to social media with a basket full of bargain food to share what was going on at her local M&S.

She added: "The yellow sticker ladies are out in full force!" The shopper took to social media with a basket full of bargain food to share what was going on at her local M&S.

Citizens are informed ahead of time that the stickers may appear on their mailboxes. In a notice sent to Lakewood, Ohio, residents, the Postal Service wrote, "Carriers will soon be placing a paw ...

Lifestyle Supermarkets New Tesco yellow sticker scheme allows shoppers free food - but there's a catch The supermarket giant is making a major move to cut down on waste.