British Airways’ loyalty overhaul has triggered a status-match battle, as Virgin Atlantic and European rivals race to lure UK frequent flyers facing downgrades.

British Airways and Virgin Atlantic represent two of the most recognized names in British aviation. BA, formed through a series of state-driven mergers in the 1970s, has grown into the UK’s largest ...

Virgin Atlantic Airways Ltd. is seeking to win over loyalty program customers from British Airways who are disgruntled about recent changes that have made it more expensive to earn or retain top-tier ...

Airlines like to make a song and dance about new or restored routes. So it proved with British Airways’ planned return to Kuala Lumpur. BA announced in March this year that flights would resume this ...

Virgin’s latest campaign, called “Save Your Tiers”, included posters in Heathrow’s Terminal 5, BA’s main hub, as well as across social media. It offered upgraded membership to anyone with an upcoming ...

Virgin Atlantic is taking its flirtatious charm to flight level 40 this Valentine’s Day with an enhanced, limited-time offer ...