Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are ...

LSU football has a commitment from the No. 1 WR in the country, but he's on flip watch after a recent visit to Miami.

When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he reshaped the future conversation ar ...

Kansas City Chiefs quarterback and Texas Tech alum Patrick Mahomes hooked up the Red Raiders softball team with an exclusive ...

For me, that meant lacing up a pair of Adidas Superstars — those classic white kicks with the black stripes and rubber shell ...

5-Star LSU Commit Posts Two-Word Message After Massive NIL Deal Revealed originally appeared on Athlon Sports.

As the start of the Summer arrives one of the biggest recruiting periods of the year begins as official visits get underway.

With one more season of high school football ahead for the LSU-committed Tristen Keys, the top wide receiver recruit in the ...

The Marist and Grayson High School stars just signed with Adidas. The NIL deals mean the players will get paid to play this ...

While Nike has been UT's apparel provider since 2014, the university is exploring options like Adidas and Under Armour to potentially increase revenue. In the NIL era, player pay is a top priority ...

It’s here, among other appreciative sneakerheads, that the Adidas Climacool sneaker lives up to its tagline: “Made like nothing, feels like nothing, looks like nothing.” 1/9 Most at home in ...

In a move that cements his status as one of college football’s rising stars, Nebraska quarterback Dylan Raiola has officially signed a name, image, and likeness (NIL) deal with Adidas.