News

Sydney Sweeney and Trump may have been good for American Eagle’s stock, if not consumer demand

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Sydney Sweeney's 'Hottest' Ad, As Trump Called It, Sends American Eagle Stock Up 16%—Foot Traffic Sinks Nearly 9%

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign on July 23, despite new data showing accelerating declines in foot traffic ...

New Poll Reveals How Americans Really Feel About Sydney Sweeney's AE Ad As Brand Suffers Dip In Foot Traffic

Sydney Sweeney seemingly angered a handful of internet users when American Eagle released their new ad featuring the actress.

Just 12 percent found Sydney Sweeney ad campaign offensive: Polling

A little over a tenth of Americans found Sydney Sweeney’s recent American Eagle ad campaign offensive, according to a new ...

Foot traffic at American Eagle stores is down 9% after controversial Sydney Sweeney ad: report

Foot traffic at American Eagle stores is down 9% after controversial Sydney Sweeney ad: report - The week spanning from ...

I created the meme at the center of Lizzo's American Eagle feud with Sydney Sweeney... here is what I REALLY think

Sydney Sweeney's American Eagle ad sparked a furor last week with even singer Lizzo poking fun at the on-screen star.

Sydney Sweeney and Trump may have been good for American Eagle's stock, but maybe not demand, data shows

The "great jeans" ad campaign from denim-retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from progressives, support from conservatives, and a jump in ...

American Eagle Foot Traffic Falls Nearly 9% Year-Over-Year Amid Sydney Sweeney Controversy

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...