The U.K.'s Competition and Markets Authority has proposed to designate Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google with 'strategic market status' under the country's new Digital Markets Competition Regime.

Britain’s Competition and Markets Authority said it’s consulting on a proposal to give Google “strategic market status.”

The UK’s competition watchdog has proposed designating Google with ‘strategic market status’ after an investigation earlier this year revealed market issues. The Competition and Markets Authority (CMA) said it had “heard concerns” that Google’s search advertising costs are higher “than would be expected” in a “more competitive market”.