The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

Apple really wants you to know that F1: The Movie is now playing in theaters everywhere. The company has promoted its Brad ...

I always say this, it’s the last sport that’s like the gladiators,” says costume designer Julian Day. A lifelong fan of ...

F1' the Brad Pitt Apple Original Films is expected to deliver an opening north of $40M-$50M while Universal/Blumhouse's ...

Halfway through a climactic race in “F1 The Movie,” something goes horribly wrong for our heroes. And yet, through a fluke of ...

As the Brad Pitt and Damson Idris-led movie hopes to rev up at the box office, it also hopes to get the stamp of approval ...

Apple’s F1 movie, starring Brad Pitt, marks a bold new chapter in its Hollywood strategy after years of stalled momentum.

Apple is rolling out "F1," a big-budget racing movie starring Brad Pitt. It could do well. But I still don't understand why ...

Six years after getting into entertainment, Apple lags its peers in streaming subscribers and mainstream appeal, despite ...

Amid its push to promote "F1: The Movie," Apple is considering starting its own theatrical distribution unit, the Wall Street ...

No one can say that Apple has taken a light touch in promoting, "F1: The Movie," but the film is being distributed ...

Apple's F1 movie opens in theaters on June 27, and the company really wants you to know about it.